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The Prince on Foot: Why I Stopped Selling My Time and Started Selling Outcomes

For years, I operated with a nagging feeling—a sense of being a "prince on foot"; possessing high-value skills but walking the path of a commodity. I was caught in the contractor's trap, selling my time instead of the outcomes I create. This model has a hidden, corrosive effect: it makes your most valuable asset—your strategic expertise—invisible.

Albert Luganga

July 30, 2025

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